I’ve been thinking about why I have chosen to have a presence on social media through this blog and Twitter.
Steve Ladurantaye of Twitter Canada came here to Peterborough, ON in July to talk to businesses about using Twitter. Some of his suggestions were clearly great for many businesses, but simply wouldn’t be appropriate for a therapist. For example, live tweeting what I do (Look at this picture of a couple in marital distress!) and offering discounts by tweet (Come in before 12 p.m. today and mention this tweet for 25% off an hour of counselling!) are examples of things that you’re not going to find me doing on social media.
However, when he mentioned some of the attributes of a good tweet he allowed me to make a connection about why I want to be on social media. Steve suggested that authenticity on Twitter is vitally important. The crowd is pretty adept at sniffing out insincerity and misinformation.
I was motivated to have a larger online presence when I asked one client how he found me and he said that he had asked Siri for a counsellor and was given my name. In that instant, my mind was blown. Counsellors have traditionally relied heavily on referrals and word-of-mouth marketing. Clients have come because someone they trust has referred them. If potential clients are going to trust digital means of referral, I want them to know who they are being referred to.
I’m going to seek through this blog and other forms of social media to let people know who I am as a therapist. Informed consent is an important principle in my profession. It basically means that therapists only work with their clients in ways that have been explained to the client and that the client agrees to.
I have come to believe that informed consent has to start with clients having access to authentic online information about who I am as a professional therapist.
Terry Noble is a therapist in Peterborough, ON. You can find information about his counselling practice at www.terrynoble.ca.